I had to design macros for social media and web about saving the Arctic in several ways. I designed some beautiful pieces for Facebook and Twitter, being well received by the community with lots of likes, shares and retweets.
Working with Greenpeace was a very satisfying experience. It was more than just designing images for them. It's all about commitment. Is to trully understand what they do everyday.
On the Stop Seismic Blasting campaign, the numbers were amazing: More than 2000 new visitors to the website, plus more than 500 new signatures. And the "whale macro" had over 10000 likes (english and spanish versions combined) and it swam right across Latin America in one day, appearing in Chile, Colombia, Peru and Venezuela.
With the Ice Edge campagin we had better results with some macros outperforming any other campaign inside the Save The Arctic Facebook Page. The Strike, Differences and Under Ice macros went around the world inside Greenpeace global Facebook sites.